About
Gerry has led brand and creative for the companies that change how people understand the world, each other, and themselves. Category-defining brands built on mission.
He believes every interaction, across any surface and in any moment, is an opportunity to build trust with audiences. The teams he builds are held to the same standards: diverse, curious, empathetic, highly independent and highly collaborative.
He serves as Vice President of Brand & Creative at BBC Studios, leading creative vision and brand strategy across the full commercial portfolio.
Across every role, Gerry has been driven by a central belief. Great brands earn their place in culture not through what they say, but through the clarity, creativity, and consistency of how they show up. His work is dedicated to helping them show up in ways that matter.
Contacthi@gerryweber.work
LocationNew York
Experience2022-Present
Vice President of Brand & Creative at BBC Studios
2021-2022
Head of Creative for Global Creator Marketing at Spotify
2020-2021
Associate Director of Global Creative for Ring at Amazon
2014-2020
Senior Art Director at VICE
Art Director at VICE
2012-2014
Art Director for Pepsico International at TraceyLocke
2010-2012
Designer for Burton Snowboards [Contract]
AwardsEmmys: 1
D&AD: 3
Art Directors Club: 5
Type Directors Club: 1
Clios: 33
GEMA/Promax: 52
Webbys: 4
Obie: 17
Communication Arts: 4
Graphic Design USA: 5
International Design Awards: 2
Gerety: 1
Brand Impact Awards: 1
Creative Pool: 1
Graphis Design Annual: 1
Print Design Awards: 1
HOW Design Awards: 1
Publisher Newsletter Awards: 1
AIGA: 1
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BBC Made to Make You Think: Launch | Clios | Brand Promo | Bronze | 2025
BBC Health Fix Newsletter | Best Health & Lifestyle Newsletter | Publisher Newsletter Awards | 2025
BBC News 2024 US Election | Clios | Special Shoot | Silver | 2025
BBC Made to Make You Think: Launch | GEMA (NA) | Brand Promo | Bronze | 2025
BBC Made to Make You Think: Launch | GEMA (NA) | News Promo | Gold | 2025
BBC Made to Make You Think: Guidelines | GEMA (NA) | News Promo | Silver | 2025
BBC Drama Brand Promo | GEMA (NA) | Something for Nothing | Silver | 2025
BBC 2024 US Election | GEMA (NA) | Something for Nothing | Bronze | 2025
BBC Made to Make You Think: Launch | GEMA (NA) | Use of Score without Lyrics | Silver | 2025
BBC News 2024 US Election | GEMA (NA) | Video Craft: Animation | Gold | 2025
BBC 2024 US Election: Left, Right, Center | GEMA (NA) | Salon Des Refuse's | Bronze | 2025
BBC News 2024 US Election | GEMA (NA) | Election Coverage Promo | Silver | 2025
BBC News 2024 US Election | GEMA (Global) | Animation | Bronze | 2025
BBC Made to Make You Think | GEMA (Global) | OOH: Ad Campaign | Silver | 2025
BBC News 2024 US Election | GEMA (Global) | Election Coverage Promo | Gold | 2025
BBC 2024 US Election: Left, Right, Center | GEMA (Global) | Salon Des Refuse's | Gold | 2025
BBC Made to Make You Think | Gerety | Brand Strategy | Bronze | 2025
BBC Made to Make You Think | Brand Impact Awards | Brand Strategy | Silver | 2025
BBC Made to Make You Think | Creative Pool | Brand Strategy | Bronze | 2025
BBC Studios Marketing & Brand Team | OnCon | Top 100 Marketing Team | 2024
BBC Select | Mariupol: The People's Story | GEMA (NA) | Documentary Clip-Based Promo | Gold | 2024
BBC Select | Mariupol: The People's Story | GEMA (NA) | Social Good Promo | Bronze | 2024
BBC Studios | Orphan Black | Promax (Global) | External Marketing Sizzle | Gold | 2023
Ring Brand Refresh | Graphis Design Annual | Brand Identity | Merit | 2022
Ring Brand Refresh | Graphic Design USA | Identity | Winner | 2022
Ring Brand Refresh | International Design | Corporate Identity | Gold | 2021
Ring Brand Refresh | International Design | Print | Gold | 2021
Slutever | Art Directors Club | Key Art | Merit | 2020
Weed Week | D&AD | Photography | Wood Pencil | 2019
VICELAND: FCC Loopholes | Clios | Brand & Program Identity | Gold | 2019
Most Expensivest | Clios | Social Media Technique | Gold | 2019
VICELAND: Skate Life | Clios | Brand & Program Identity | Silver | 2019
Slutever: Pornhub Takeover | Clios | Banners & Rich Media | Silver | 2019
Most Expensivest: Circle of Life | Clios | Social Video | Silver | 2019
VICE Vote | Clios | Microsite | Bronze | 2019
VICE Live | Clios | Campaign: Copywriting | Bronze | 2019
VICE Live | Clios | Bus Shelter | Bronze | 2019
Slutever | Clios | Photography | Bronze | 2019
The Hunt For The Trump Tapes | Clios | Special Shoot Spot: Promo: Reality | Bronze | 2019
The Hunt For The Trump Tapes | Clios | Promo Technique: Copywriting | Bronze | 2019
Weed Week Interstitials | Clios Cannabis | Video | Gold | 2019
VICE Vote | Promax BDA | Channel ID | Gold | 2019
VICE Vote | Promax BDA | Online Advertising | Gold | 2019
VICE Vote | Promax BDA | Takeover | Gold | 2019
VICE Vote | Promax BDA | Campaign Promo | Bronze | 2019
VICE Vote | Promax BDA | Multimedia Program | Bronze | 2019
Weed Week | Promax BDA | Copywriting | Gold | 2019
Weed Week: Smoke Weed with Jeff Sessions | Promax BDA | Special Project | Gold | 2019
Weed Week: Border Billboards | Promax BDA | Copywriting | Gold | 2019
Weed Week | Promax BDA | Special Holiday Campaign | Silver | 2019
Weed Week: Border Billboards | Promax BDA | Out of Home: Static | Silver | 2019
Weed Week: Smoke Weed with Jeff Sessions | Promax BDA | Special Event | Bronze | 2019
Weed Week: Smoke Weed with Jeff Sessions | Promax BDA | Multimedia Program | Bronze | 2019
Weed Week: Smoke Weed with Jeff Sessions | Promax BDA | Key Art | Bronze | 2019
Slutever: Pornhub Takeover | Promax BDA | Online Marketing | Gold | 2019
Slutever: Pornhub Takeover | Promax BDA | Online Advertising: Banners | Bronze | 2019
Slutever: Pornhub Takeover | Promax BDA | Online Takeover | Bronze | 2019
The Hunt For The Trump Tapes | Promax BDA | Funniest Promo | Gold | 2019
VICELAND Sundance Suitcase | Promax BDA | Premium or Specialty Item | Gold | 2019
VICELAND Skate Life | Promax BDA | Brand Image Campaign | Silver | 2019
Weed Week | Obie | Best Out of Home Campaign | Platinum | 2019
Weed Week | Obie | Experiential | Gold | 2019
Weed Week | Obie | Integrated Campaign | Gold | 2019
Weed Week | Obie | Media | Silver | 2019
Weed Week: Border Billboards | Obie | Out of Home: Contextual | Silver | 2019
Weed Week: Border Billboards | Obie | Out of Home: Media | Bronze | 2019
VICE Live | Obie | Craft in Photography | Gold | 2019
VICE Live | Obie | Craft in Copywriting | Gold | 2019
VICE Live | Obie | Integrated Multimedia | Silver | 2019
VICE Live | Obie | Media | Bronze | 2019
VICE Live | Communication Arts | Advertising: Posters | Winner | 2019
Slutever | Communication Arts | Photography | Winner | 2019
Hollywood Love Stories | Communication Arts | Photography | Winner | 2019
Weed Week | Art Directors Club | Photography | Silver | 2018
Weed Week | Art Directors Club | Social | Bronze | 2018
Desus & Mero | Webby | Content & Marketing | Winner | 2018
@VICELAND | Webby | Entertainment | Winner | 2018
A Quiz Show | Webby | General: Weird | Winner | 2018
VICELAND | D&AD | Channel Branding and Identity | Yellow Pencil | 2018
VICELAND | D&AD | Branding Schemes: Large Org | Graphite Pencil | 2018
Weed Week | Promax BDA | Art Direction: Design | Gold | 2018
Weed Week: Rolling Tray | Promax BDA | Promotional Card | Gold | 2018
The Gang Comes to VICELAND | Promax BDA | Campaign | Gold | 2018
The Untitled Action Bronson Show | Promax BDA | Promo | Gold | 2018
VICELAND Text IDs | Promax BDA | On-Air Typography | Gold | 2018
Things | Promax BDA | Short Form Campaign | Gold | 2018
Things | Promax BDA | Channel ID | Silver | 2018
Things | Promax BDA | Special Project | Silver | 2018
Hamilton's Pharmacopeia: S2 | Promax BDA | Campaign | Silver | 2018
420: A Spaced Odyssey | Promax BDA | Special Event Spot | Silver | 2018
VICELAND: Find Us | Promax BDA | Art Direction: Design | Silver | 2018
Weed Week | Promax BDA | Stunt Promotion Package | Silver | 2018
VICELAND Onesie | Promax BDA | Premium or Specialty Item | Bronze | 2018
Women's March: Letters to the President | Promax BDA | Print | Bronze | 2018
Things | Clios | Original Content | Gold | 2018
Things | Clios | Digital: Mobile Technique | Gold | 2018
Things | Clios | Art Direction & Design | Gold | 2018
Things | Clios | Social Media Campaign | Gold | 2018
Things | Clios | Social Good | Bronze | 2018
VICELAND Brand Sizzle | Clios | Promo | Silver | 2018
VICELAND Sundance Suitcase | Clios | Press Kit | Gold | 2018
Weed Week | Clios | Campaign: Video | Gold | 2018
Weed Week | Clios | Campaign: Social Media | Silver | 2018
VICELAND Graphic Footnotes | Clios | Promo | Silver | 2018
@diplo | Clios | Social Media Campaign | Silver | 2018
Slutever: Pornhub Takeover | Clios | Banners & Rich Media | Bronze | 2018
Weed Week: Storefronts | Obie | Engagement | Gold | 2018
Weed Week: Walk of Fame | Obie | Media | Gold | 2018
Weed Week | Obie | Best of Media | Gold | 2018
Weed Week: Coachella Banner | Obie | Out of Home | Gold | 2018
VICELAND: Find Us | Obie | Media | Gold | 2018
Hamilton's Pharmacopeia | Obie | Integrated Multi-media | Gold | 2018
Hamilton's Pharmacopeia | Obie | Media | Gold | 2018
Weed Week: Storefronts | Print Design Awards | Best of Region (NYC) | Winner | 2018
Things | HOW Design Awards | Marketing and Promotion (Misc) | Winner | 2018
VICELAND | Communication Arts | Brand Package | Winner | 2018
Things | Cannes | Media & Publications | Nominated | 2018
Things | Cannes | Social | Nominated | 2018
VICELAND at the Women's March | Emmy | Short Form | Winner | 2017
Things | Art Directors Club | Integrated Campaign | Bronze | 2017
Things | Art Directors Club | Social Use | Bronze | 2017
VICELAND | Webby | Best of Streaming | Bronze | 2017
VICELAND | Type Directors Club | Motion | Judge's Pick | 2017
VICELAND | Promax BDA | Brand Package | Gold | 2017
VICELAND: Right Now on TV | Promax BDA | Campaign | Silver | 2017
VICELAND: Right Now on TV | Promax BDA | Radio | Bronze | 2017
VICELAND | Clios | Brand Package | Grand | 2017
VICELAND Bus | Clios | Out of Home | Grand | 2017
VICELAND Voicemails | Clios | Bumpers/Interstitials | Gold | 2017
Weed Week | Clios | Campaign | Gold | 2017
Weed Week | Clios | Out of Home | Gold | 2017
Weed Week: Tiny Stuff | Clios | Promo | Gold | 2017
Weed Week: Tiny Stuff | Clios | Special Shoot | Gold | 2017
Weed Week | Clios | Campaign: Video | Gold | 2017
Women's March: Letters to the President | Graphic Design USA | Greeting Cards | Winner | 2017
VICELAND Press Kit | Graphic Design USA | Packaging | Winner | 2017
VICELAND FYC | Graphic Design USA | Packaging | Winner | 2017
VICELAND Text IDs | Graphic Design USA | Motion | Winner | 2017
Petal Bikeshare Proposal: Burlington, Vermont | AIGA | Best in Show | Winner | 2010