About



Gerry is a brand and creative leader working with category-defining companies built on mission, ones that help people understand the world, each other, and themselves.

He works at pivotal moments, whether it's product launches, rebrands, or new phases of growth. He stays hands-on across strategy, creative, and design, developing the brand architecture, systems, and campaigns that let a brand scale while staying distinct.

Most recently, he was Vice President of Brand & Creative at BBC Studios, overseeing its global commercial portfolio. Before that, he was Head of Creative for Global Creator Marketing at Spotify, Associate Director of Global Creative for Ring at Amazon, and Senior Art Director at VICE, where he helped build the largest independent youth media company in the world.

As an award-winning creative leader with 140+ industry honors, he treats every interaction as an opportunity to build trust, and his work centers on strong brand foundations, world-class teams, and a distinctive visual vernacular. He believes great brands earn their place in culture not through what they say, but through the clarity, creativity, and consistency of how they show up.



Contacthi@gerryweber.work
Experience2026-Present
Head of Brand & Creative at Tribeca [Contract]

2022-2026
Vice President of Brand & Creative at BBC Studios

2021-2022
Head of Creative for Global Creator Marketing at Spotify

2020-2021
Associate Director of Global Creative for Ring at Amazon

2014-2020
Senior Art Director at VICE
Art Director at VICE

2012-2014
Art Director at TraceyLocke

2010-2012
Designer for Burton Snowboards [Freelance]

2007-2010
Art Director for East Coast Snowboarding Magazine

AwardsEmmy Award (1)
D&AD (3)
Clio Awards (34)
Art Directors Club (5)
Webby Awards (7)
Communication Arts (4)
Type Directors Club (1)
Promax / GEMA (52)
AIGA (1)
Obie Awards (17)
Gerety Awards (1)
Graphis (1)
Print Design Awards (1)
HOW Design Awards (1)
Brand Impact Awards (1)
Creative Pool (1)
Graphic Design USA (5)
International Design Awards (2)
Publisher Newsletter Awards (2)
OnCon (1)
Cannes Lions (2 shortlists)
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BBC | Live Well For Longer Newsletter | Best Limited Run Newsletter | Publisher Newsletter Awards | 2026
BBC | Made to Make You Think: Launch | Clios | Brand Promo | Bronze | 2025
BBC News | 2024 US Election | Clios | Special Shoot | Silver | 2025
BBC | Health Fix Newsletter | Best Health & Lifestyle Newsletter | Publisher Newsletter Awards | 2025
BBC | Made to Make You Think: Launch | GEMA (NA) | Brand Promo | Bronze | 2025
BBC | Made to Make You Think: Launch | GEMA (NA) | News Promo | Gold | 2025
BBC | Made to Make You Think: Guidelines | GEMA (NA) | News Promo | Silver | 2025
BBC Drama | Brand Promo | GEMA (NA) | Something for Nothing | Silver | 2025
BBC | 2024 US Election | GEMA (NA) | Something for Nothing | Bronze | 2025
BBC | Made to Make You Think: Launch | GEMA (NA) | Use of Score without Lyrics | Silver | 2025
BBC News | 2024 US Election | GEMA (NA) | Video Craft: Animation | Gold | 2025
BBC | 2024 US Election: Left, Right, Center | GEMA (NA) | Salon Des Refuse's | Bronze | 2025
BBC News | 2024 US Election | GEMA (NA) | Election Coverage Promo | Silver | 2025
BBC News | 2024 US Election | GEMA (Global) | Animation | Bronze | 2025
BBC | Made to Make You Think | GEMA (Global) | OOH: Ad Campaign | Silver | 2025
BBC News | 2024 US Election | GEMA (Global) | Election Coverage Promo | Gold | 2025
BBC | 2024 US Election: Left, Right, Center | GEMA (Global) | Salon Des Refuse's | Gold | 2025
BBC | Made to Make You Think | Gerety | Brand Strategy | Bronze | 2025
BBC | Made to Make You Think | Brand Impact Awards | Brand Strategy | Silver | 2025
BBC | Made to Make You Think | Creative Pool | Brand Strategy | Bronze | 2025
BBC Studios | OnCon | Top 100 Marketing Team | 2024
BBC Select | Mariupol: The People's Story | GEMA (NA) | Documentary Clip-Based Promo | Gold | 2024
BBC Select | Mariupol: The People's Story | GEMA (NA) | Social Good Promo | Bronze | 2024
BBC Studios | Orphan Black | Promax (Global) | External Marketing Sizzle | Gold | 2023
Ring | Brand Refresh | Graphis Design Annual | Brand Identity | Merit | 2022
Ring | Brand Refresh | Graphic Design USA | Identity | Winner | 2022
Ring | Brand Refresh | International Design | Corporate Identity | Gold | 2021
Ring | Brand Refresh | International Design | Print | Gold | 2021
VICELAND | Slutever | Art Directors Club | Key Art | Merit | 2020
VICELAND | Weed Week | D&AD | Photography | Wood Pencil | 2019
VICELAND | FCC Loopholes | Clios | Brand & Program Identity | Gold | 2019
VICELAND | Most Expensivest | Clios | Social Media Technique | Gold | 2019
VICELAND | Skate Life | Clios | Brand & Program Identity | Silver | 2019
VICELAND | Slutever: Pornhub Takeover | Clios | Banners & Rich Media | Silver | 2019
VICELAND | Most Expensivest: Circle of Life | Clios | Social Video | Silver | 2019
VICE | Vote | Clios | Microsite | Bronze | 2019
VICELAND | VICE Live | Clios | Campaign: Copywriting | Bronze | 2019
VICELAND | VICE Live | Clios | Bus Shelter | Bronze | 2019
VICELAND | Slutever | Clios | Photography | Bronze | 2019
VICELAND | The Hunt For The Trump Tapes | Clios | Special Shoot Spot: Promo: Reality | Bronze | 2019
VICELAND | The Hunt For The Trump Tapes | Clios | Promo Technique: Copywriting | Bronze | 2019
VICELAND | Weed Week Interstitials | Clios Cannabis | Video | Gold | 2019
VICE | Vote | Promax BDA | Channel ID | Gold | 2019
VICE | Vote | Promax BDA | Online Advertising | Gold | 2019
VICE | Vote | Promax BDA | Takeover | Gold | 2019
VICE | Vote | Promax BDA | Campaign Promo | Bronze | 2019
VICE | Vote | Promax BDA | Multimedia Program | Bronze | 2019
VICELAND | Weed Week | Promax BDA | Copywriting | Gold | 2019
VICELAND | Weed Week: Smoke Weed with Jeff Sessions | Promax BDA | Special Project | Gold | 2019
VICELAND | Weed Week: Border Billboards | Promax BDA | Copywriting | Gold | 2019
VICELAND | Weed Week | Promax BDA | Special Holiday Campaign | Silver | 2019
VICELAND | Weed Week: Border Billboards | Promax BDA | Out of Home: Static | Silver | 2019
VICELAND | Weed Week: Smoke Weed with Jeff Sessions | Promax BDA | Special Event | Bronze | 2019
VICELAND | Weed Week: Smoke Weed with Jeff Sessions | Promax BDA | Multimedia Program | Bronze | 2019
VICELAND | Weed Week: Smoke Weed with Jeff Sessions | Promax BDA | Key Art | Bronze | 2019
VICELAND | Slutever: Pornhub Takeover | Promax BDA | Online Marketing | Gold | 2019
VICELAND | Slutever: Pornhub Takeover | Promax BDA | Online Advertising: Banners | Bronze | 2019
VICELAND | Slutever: Pornhub Takeover | Promax BDA | Online Takeover | Bronze | 2019
VICELAND | The Hunt For The Trump Tapes | Promax BDA | Funniest Promo | Gold | 2019
VICELAND | Sundance Suitcase | Promax BDA | Premium or Specialty Item | Gold | 2019
VICELAND | Skate Life | Promax BDA | Brand Image Campaign | Silver | 2019
VICELAND | Weed Week | Obie | Best Out of Home Campaign | Platinum | 2019
VICELAND | Weed Week | Obie | Experiential | Gold | 2019
VICELAND | Weed Week | Obie | Integrated Campaign | Gold | 2019
VICELAND | Weed Week | Obie | Media | Silver | 2019
VICELAND | Weed Week: Border Billboards | Obie | Out of Home: Contextual | Silver | 2019
VICELAND | Weed Week: Border Billboards | Obie | Out of Home: Media | Bronze | 2019
VICELAND | VICE Live | Obie | Craft in Photography | Gold | 2019
VICELAND | VICE Live | Obie | Craft in Copywriting | Gold | 2019
VICELAND | VICE Live | Obie | Integrated Multimedia | Silver | 2019
VICELAND | VICE Live | Obie | Media | Bronze | 2019
VICELAND | VICE Live | Communication Arts | Advertising: Posters | Winner | 2019
VICELAND | Slutever | Communication Arts | Photography | Winner | 2019
VICELAND | Hollywood Love Stories | Communication Arts | Photography | Winner | 2019
VICELAND | Weed Week | Art Directors Club | Photography | Silver | 2018
VICELAND | Weed Week | Art Directors Club | Social | Bronze | 2018
VICELAND | Desus & Mero | Webby | Content & Marketing | Winner | 2018
VICELAND | @VICELAND | Webby | Entertainment | Winner | 2018
VICELAND | A Quiz Show | Webby | General: Weird | Winner | 2018
VICELAND | D&AD | Channel Branding and Identity | Yellow Pencil | 2018
VICELAND | D&AD | Branding Schemes: Large Org | Graphite Pencil | 2018
VICELAND | Weed Week | Promax BDA | Art Direction: Design | Gold | 2018
VICELAND | Weed Week: Rolling Tray | Promax BDA | Promotional Card | Gold | 2018
VICELAND | The Gang Comes to VICELAND | Promax BDA | Campaign | Gold | 2018
VICELAND | The Untitled Action Bronson Show | Promax BDA | Promo | Gold | 2018
VICELAND | Text IDs | Promax BDA | On-Air Typography | Gold | 2018
VICELAND | Things | Promax BDA | Short Form Campaign | Gold | 2018
VICELAND | Things | Promax BDA | Channel ID | Silver | 2018
VICELAND | Things | Promax BDA | Special Project | Silver | 2018
VICELAND | Hamilton's Pharmacopeia: S2 | Promax BDA | Campaign | Silver | 2018
VICELAND | 420: A Spaced Odyssey | Promax BDA | Special Event Spot | Silver | 2018
VICELAND |  Find Us | Promax BDA | Art Direction: Design | Silver | 2018
VICELAND | Weed Week | Promax BDA | Stunt Promotion Package | Silver | 2018
VICELAND |  Baby Onesie | Promax BDA | Premium or Specialty Item | Bronze | 2018
VICELAND | Women's March: Letters to the President | Promax BDA | Print | Bronze | 2018
VICELAND | Things | Clios | Original Content | Gold | 2018
VICELAND | Things | Clios | Digital: Mobile Technique | Gold | 2018
VICELAND | Things | Clios | Art Direction & Design | Gold | 2018
VICELAND | Things | Clios | Social Media Campaign | Gold | 2018
VICELAND | Things | Clios | Social Good | Bronze | 2018
VICELAND |  Brand Sizzle | Clios | Promo | Silver | 2018
VICELAND | Sundance Suitcase | Clios | Press Kit | Gold | 2018
VICELAND | Weed Week | Clios | Campaign: Video | Gold | 2018
VICELAND | Weed Week | Clios | Campaign: Social Media | Silver | 2018
VICELAND | Graphic Footnotes | Clios | Promo | Silver | 2018
VICELAND | @diplo | Clios | Social Media Campaign | Silver | 2018
VICELAND | Slutever: Pornhub Takeover | Clios | Banners & Rich Media | Bronze | 2018
VICELAND | Weed Week: Storefronts | Obie | Engagement | Gold | 2018
VICELAND | Weed Week: Walk of Fame | Obie | Media | Gold | 2018
VICELAND | Weed Week | Obie | Best of Media | Gold | 2018
VICELAND | Weed Week: Coachella Banner | Obie | Out of Home | Gold | 2018
VICELAND | Find Us | Obie | Media | Gold | 2018
VICELAND | Hamilton's Pharmacopeia | Obie | Integrated Multi-media | Gold | 2018
VICELAND | Hamilton's Pharmacopeia | Obie | Media | Gold | 2018
VICELAND | Weed Week | Storefronts | Print Design Awards | Best of Region (NYC) | Winner | 2018
VICELAND | Things | HOW Design Awards | Marketing and Promotion (Misc) | Winner | 2018
VICELAND | Communication Arts | Brand Package | Winner | 2018
VICELAND | Things | Cannes | Media & Publications | Nominated | 2018
VICELAND | Things | Cannes | Social | Nominated | 2018
VICELAND | Women's March | Emmy | Short Form | Winner | 2017
VICELAND | Things | Art Directors Club | Integrated Campaign | Bronze | 2017
VICELAND | Things | Art Directors Club | Social Use | Bronze | 2017
VICELAND | Webby | Best of Streaming | Bronze | 2017
VICELAND | Type Directors Club | Motion | Judge's Pick | 2017
VICELAND | Promax BDA | Brand Package | Gold | 2017
VICELAND | Right Now on TV | Promax BDA | Campaign | Silver | 2017
VICELAND | Right Now on TV | Promax BDA | Radio | Bronze | 2017
VICELAND | Brand Package | Clios | Grand | 2017
VICELAND | VICELAND Bus | Clios | Out of Home | Grand | 2017
VICELAND | Voicemails | Clios | Bumpers/Interstitials | Gold | 2017
VICELAND | Weed Week | Clios | Campaign | Gold | 2017
VICELAND | Weed Week | Clios | Out of Home | Gold | 2017
VICELAND | Weed Week: Tiny Stuff | Clios | Promo | Gold | 2017
VICELAND | Weed Week: Tiny Stuff | Clios | Special Shoot | Gold | 2017
VICELAND | Weed Week | Clios | Campaign: Video | Gold | 2017
VICELAND | Women's March: Letters to the President | Graphic Design USA | Greeting Cards | Winner | 2017
VICELAND | Press Kit | Graphic Design USA | Packaging | Winner | 2017
VICELAND | FYC | Graphic Design USA | Packaging | Winner | 2017
VICELAND | Text IDs | Graphic Design USA | Motion | Winner | 2017
VICE | VICE.com | Webby | Best Cultural Blog/Website | Winner | 2016
VICE | VICE.com | Webby People's Voice | Best Cultural Blog/Website | Winner | 2016
VICE | Broadly | Webby | Best Lifestyle Website | Winner | 2016
Petal | Bikeshare Proposal: Burlington, Vermont | AIGA | Best in Show | Winner | 2010


© Gerry Weber