BBC
Brand System—
The BBC is the most trusted media brand in the world.
Not owned by a billionaire.
Not controlled by corporate agendas.
It is the brand people rely on to help them navigate the world they live in.
But the international digital ecosystem had grown fragmented, with no unified system to support the organization's commercial ambitions.
Gerry led brand strategy, identity, and creative direction, consolidating a fragmented portfolio into a single brand architecture and creative framework built on one principle: every element exists to earn trust.
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