VICELAND
Channel Identity—
VICELAND was a TV channel born from VICE, led by Spike Jonze, built on radical empathy. Created by people, for people, it balanced high and low cultural vernacular, lifting the curtain on experimentation and process while creating space for global voices to be seen and heard.
In a landscape of loud, over-designed channel identities, the brand did the opposite.
Partnering with Gretel, the team built an "unbranded brand," a reductive system that allowed the programming to speak for itself. Gerry helped shape the channel identity and co-founded and led VICELAND Brand Studio, where marketing behaved like the channel itself. The visual language proved so effective it was later adopted across all of VICE.
VIEW PROJECT