VICE
Global Brand—
VICE told stories that could only be told at VICE. It defined the voice of youth culture, challenging convention and helping people understand the world and themselves. People worked at VICE because it let them make work that mattered to them, and in turn, mattered to an entire generation.
Gerry played an integral role in the brand's visual language, identity, and marketing across every global line of business from 2014 to 2020, launching new lines of business and helping establish an unmistakable identity behind every major milestone, helping build VICE into the largest independent youth media company in the world.