Ring
Brand Repositioning—
Ring invented the video doorbell and with it, a whole new category. But hundreds of competitors flooded in and consumers thought of Ring as just a doorbell company.
Gerry led brand strategy and developed the Ring of Security framework, repositioning the brand through its first global brand guidelines. Welcoming people beyond the front door into a ring of whole-home security.
Highest-ever brand metrics and search interest heading into Q4 2020. Ranked #7 on Business Insider's Fastest Growing Brands list.
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