Burton Durable Goods
Brand Campaign—
Burton invented snowboarding. And with it, snowboard culture. With the launch of their Durable Goods line, the opportunity was to take the brand off the mountain.
Through VICELAND Brand Studio, Gerry led creative direction on "No Bad Trips," a campaign that carries a double meaning. Focusing on the journey rather than the ride, the work showed Burton pros off the board: friends, fun, and gathering around the fire in the greater outdoors.
A reminder that snowboarding is never just the act of it, but everything that comes with it.